Call Us :
011-27181469
COL Delhi University Certificate Course | Digital Marketing and Social Media Advertising
Certificate course after 12th | Online (hybrid) and offline training classes
| Certificate Course/ Program(s) Title | Tuition Fee (Rs.) |
| Digital Marketing and Social Media Advertising | Rs. 18,000/- |
Training Partner: R.K. Films and Media Academy (RKFMA)
Certificate by: The University of Delhi (DU) shall award ‘Certificate of Completion’ jointly signed by the
official representative of the COL-DU and the training partner, i.e., RKFMA.
Course objectives: The Certificate Course in Digital Marketing & Social Media Advertising is offered by the Delhi University in association with the RKFMA. The programme's industry-oriented curriculum will be delivered by Digital Marketing trainers and industry experts, taught via offline and live online sessions and recorded videos. Explore from digital marketing strategy capabilities and execution tactics to content marketing secrets and tools to analyses performance, optimize budgets, and boost profits. Participate in an immersive learning journey to gain practical insights through a mix of lectures, tutorials, real-world case study discussions, and projects. Learners who successfully complete the Delhi University's Digital Marketing Course shall be prepared for a career in a wide range of specialty areas, including content data analysis, email marketing, paid search marketing, social media management, digital marketing strategy, e-commerce marketing, search engine optimization, search engine marketing, pay-per-click management, and more
Course Contents / Topics of Discussion:
- Using Wordpress for Marketers
- Search Engine Optimization (SEO): Key concepts taught in this course include search engine optimization (SEO) best practices, structuring a website for optimal results, the competitive use of keywords, optimizing code, how search engines work, link building, and other advanced optimization techniques. You will work with tools like Google Search Console, Google My Business, Google Analytics, Google Trends, and other essential platforms to gain SEO experience through digital simulation training.
- Tips for Content Writing
- Search Engine Marketing (SEM): This course teaches you PPC marketing, how to reduce PPC costs, optimal ad placement, campaign building, and how to increase conversion rates. You will also work with Google Tag Manager, Google Ads Editor, Microsoft/Bing Ads, and Google Ads, which is considered essential due to its comprehensive format
- Social Media Marketing (Organic & Paid): A social media presence is a key source of leads for businesses and a fundamental tool for digital marketers and advertisers. In this course, you will learn to manage multiple advertising channels and gain the knowledge, theory, and experience you need to use social media marketing on a variety of platforms
- Introduction to E-Commerce
- Email Marketing
- Video Marketing
- What is Content Marketing?
- Fundamentals of Affiliate Marketing
- Online Reputation Management and Digital Strategy
- tips on qualifying online certifications of Google, Facebook, etc
Minimum required eligibility:
10+2 pass candidates (from any stream or subjects) or equivalent can apply to join this course in Digital Marketing by COL-DU. Candidates appearing or appeared in qualifying exams (i.e.10+2) may also apply.
Students
pursuing degree or diploma courses from any colleges, institutes, departments or other universities or institutes may also apply. Recent graduates from various degree courses may also be considered for taking admission. Applicants
may be subject to screening for these Certificate Courses in DU after 12th offered through offline and online classes.
Class Mode: Classes shall be offered both through offline and online modes. 2-3 classes per week of around 1 hour to 1.5 hours per class shall be conducted on weekely basis. Weekend class schedules or after-regular college hours class schedules may also be offered for the convenience of students already pursuing degree courses subject to availability of batches.
Course Duration: Overall 38 hours course duration including mix of tutorials, practical, field visits, assignments, online videos, live classes, discussions, seminars, etc
usually covered within a period of 5 months (or lesser duration/ short term certificate course) varying on the number of classes conducted per week.
Assistance for Placement and Internships: Students shall be kept informed on available work-opportunities whether in form of jobs, internships, freelancing projects or assignments etc from time to time.
For any more information, please contact at 011-27181469 or +91-9312237583 (Call/ SMS/ WhatsApp).
Alternatively, interested may also email at infocoldu@gmail.com, info@rkfma.com for any queries.
Course Fee may also be submitted in installments as per provisions of COL-DU. Admissions shall be direct and on first-come-first-served basis. Limited seats per batch.
Important
- the syllabus mentioned above is subject to change/update/modify without any prior notice keeping in view the latest trends.- classes schedules shall be prepared after completion of the admission process.